Efficient And Effective Business Litigation

Jay-Z testifies in perfume breach of contract case

On Behalf of | Nov 10, 2021 | Contract Disputes |

A strong contract can make or break your business. But so, too, can a breach of contract that is mishandled. That’s why if you hope to protect your business as fully as possible, you have to be prepared to both negotiate and draft legally sound contracts as well as litigate any breach issues that may arise later on.

One high profile example

To see just how critical a breach of contract lawsuit can be, you need look no further than recent legal proceedings involving superstar rapper Jay-Z. There, the rapper was sued for breach of contract for allegedly failing to abide by a contractual obligation that required him to promote a perfume that bore his name. Apparently, Jay-Z never read the contract and only made one promotional appearance, which fell well short of the promotional duties that he was required to perform. Those promotional duties included pushing the fragrance during appearances on popular morning television shows and retail chains like Macy’s.

According to the lawsuit, Jay-Z’s failure to abide by the contract cost the fragrance company $18 million. Jay-Z’s legal team has countered, saying that the company profited enormously off of Jay-Z’s promotion of the fragrance, and that the company actually still owes the rapper millions of dollars. Sales figures do show that the fragrance was extremely popular after its launch in 2013, but sales dipped dramatically a few years later; decreases that the lawsuit attributes to Jay-Z. It will certainly be interesting to watch this case moving forward to see how closely the jury reads the contractual language and interprets it.

Know how to competently navigate your contractual issues

It’s not uncommon for contract disputes to involve tens or hundreds of thousands, or even millions, of dollars. With so much on the line, you have to know how to aggressively protect your interests, regardless of which side of the dispute you fall on. That’s why many businesses that find themselves in this situation turn to a legal professional for help. If you think that you could benefit from that type of support, then we encourage you to continue to research contractual issues and what representation could look like for you.